The terms that govern access to and use of Inventory Avenue’s websites, software, applications, integrations, and related services.
Effective Date: October 2, 2026
Last Updated: October 2, 2026
These Terms of Service ("Terms") govern access to and use of Inventory Avenue's websites, software, applications, integrations, and related services (collectively, the "Services") provided by Backward Graphics LLC, doing business as Inventory Avenue ("Inventory Avenue," "we," "us," or "our").
By accessing or using the Services, or by authorizing an Inventory Avenue integration, you agree to these Terms on behalf of yourself and, if applicable, the organization you represent.
Inventory Avenue is intended primarily for business use. You represent that you have the authority to enter into these Terms and, if using the Services for an organization, to bind that organization.
Access to Inventory Avenue may be limited to approved or invited customers, users, or partners. We may accept or decline access requests at our discretion, subject to applicable agreements and law.
You are responsible for:
You may not share credentials in a way that defeats user-level access controls or third-party platform requirements.
Subject to these Terms and any applicable order form or agreement, Inventory Avenue grants you a limited, non-exclusive, non-transferable, revocable right to access and use the Services for your internal business operations.
No ownership rights in Inventory Avenue software, branding, documentation, or underlying technology are transferred to you.
As between you and Inventory Avenue, you retain your rights in data you submit to or authorize for processing through the Services ("Customer Data").
You grant Inventory Avenue the rights reasonably necessary to host, process, transmit, reproduce, modify, and otherwise use Customer Data solely to provide, maintain, secure, support, and improve the Services and to fulfill our obligations to you.
You are responsible for ensuring that you have the rights, permissions, and lawful basis necessary for Inventory Avenue to process Customer Data as instructed.
The Services may connect with third-party platforms such as QuickBooks/Intuit, Shopify, eBay, Amazon, Walmart, and other services.
Your use of a third-party platform remains subject to that third party's own terms, policies, fees, permissions, and availability.
You authorize Inventory Avenue to exchange data with connected third-party platforms as reasonably necessary to provide the integration functionality you enable.
Inventory Avenue is not responsible for:
We may modify or discontinue an integration if a third-party platform changes or discontinues relevant functionality or if continued integration would create a legal, security, or compliance issue.
Inventory Avenue is an operational software tool. You are responsible for reviewing and validating inventory, order, purchasing, accounting, tax, and financial records before relying on them for material business decisions.
Inventory quantities and synchronized records may be affected by factors outside Inventory Avenue's control, including delayed API updates, marketplace behavior, manual adjustments, network failures, incorrect source data, user actions, or third-party system limitations.
Inventory Avenue does not provide accounting, tax, legal, or financial advice. Customers should maintain appropriate review and reconciliation procedures.
You may not:
We may update, modify, improve, or discontinue portions of the Services from time to time.
We do not guarantee uninterrupted or error-free operation, although we will use commercially reasonable efforts consistent with the applicable customer relationship to maintain the Services.
If your use of Inventory Avenue is subject to fees, those fees will be described in an applicable order form, statement of work, invoice, or other agreement.
The absence of public pricing on the Inventory Avenue website does not imply that the Services are free.
If you receive non-public information from Inventory Avenue that reasonably should be understood to be confidential, you will use reasonable care to protect it and will use it only for the permitted business relationship.
Separate confidentiality obligations in an NDA, order form, or other agreement will control to the extent of a conflict.
Inventory Avenue and its licensors retain all rights, title, and interest in the Services, including software, designs, documentation, trademarks, logos, and related intellectual property.
Feedback may be used by Inventory Avenue without restriction or obligation, provided that we do not publicly identify you as the source without permission.
Our handling of personal information is described in the Inventory Avenue Privacy Policy.
We may suspend or terminate access if reasonably necessary to:
You may discontinue use of the Services subject to any applicable contract or order form.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." INVENTORY AVENUE DISCLAIMS IMPLIED WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, EXCEPT TO THE EXTENT EXPRESSLY PROVIDED IN A WRITTEN AGREEMENT.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, INVENTORY AVENUE WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST BUSINESS, OR LOSS OF DATA, ARISING FROM OR RELATED TO THE SERVICES.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, INVENTORY AVENUE IS NOT LIABLE FOR ANY LOSS, DAMAGE, COST, OR EXPENSE ARISING FROM ANY ERROR, BUG, DEFECT, INACCURACY, OMISSION, DELAY, INTERRUPTION, OR FAILURE OF THE SERVICES, INCLUDING INCORRECT INVENTORY QUANTITIES, FAILED OR DELAYED SYNCHRONIZATION, OVERSELLING, MISSED OR DUPLICATED ORDERS, AND INCORRECT PURCHASING, SALES, OR ACCOUNTING RECORDS. YOUR SOLE AND EXCLUSIVE REMEDY FOR ANY SUCH ERROR OR FAILURE IS TO STOP USING THE SERVICES.
UNLESS A SEPARATE WRITTEN AGREEMENT STATES OTHERWISE, INVENTORY AVENUE'S AGGREGATE LIABILITY ARISING FROM OR RELATED TO THE SERVICES WILL NOT EXCEED THE SUBSCRIPTION FEES PAID BY THE CUSTOMER TO INVENTORY AVENUE FOR THE SERVICES FOR THE CALENDAR MONTH IN WHICH THE EVENT GIVING RISE TO THE CLAIM OCCURRED.
Some jurisdictions do not permit certain limitations, so some of the above may not apply.
To the extent permitted by law, you agree to defend and indemnify Inventory Avenue against third-party claims arising from your unlawful use of the Services, your Customer Data, or your violation of third-party rights, except to the extent caused by Inventory Avenue's own breach or misconduct.
These Terms are governed by the laws of the State of Utah, without regard to conflict-of-law principles, unless another written agreement provides otherwise.
Venue for disputes will be located in Davis County, Utah, unless applicable law or another written agreement requires otherwise.
We may update these Terms from time to time. The updated version will be posted with a revised "Last Updated" date. Material changes may be communicated by other reasonable means when appropriate.
Inventory Avenue by Backward Graphics LLC
471 Deseret Dr Ste 3
Kaysville, UT 84037
United States
Email: [email protected]
